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Howell Product Development

Personal-branding-service for high-end sports products.  

 

#1 Results.

    Howell Product Development provides personal-service — by proven product developer, Rick Howell — to develop and brand high-end sports products.

    Does history repeat? 

    Starting way back in high school, Howell Product Development principal, Rick Howell, was part of a team that co-developed #1-selling Salomon ski bindings.

    Immediately after receiving an education in engineering management, Howell Product Development principal, Rick Howell, became the U.S. Product Manager for the U.S. distributor of Geze ski-binding company — when, at the time, Geze had a marginally-rated product and an unprofitable 2% U.S. brand share.  The Geze home office in Stüttgart, Germany had a vision to expand.  Over the next four years, Geze ski bindings became the #1-indpenedently-rated alpine ski-binding.  Rick Howell then became the Marketing Manager for the U.S. distributor.  Over the next four years Geze U.S. market share rose to a profitable 20% — which, at that time, was the largest + market share change in alpine ski bindings in the world.

    Howell Product Development principal, Rick Howell, founded CycleBinding — the world's 1st hands-off clipless bicycle pedal system.   CycleBinding created the 'clipless' category — winning scores of independent product reviews — including cover-stories in Bicycling, VeloNews and Outside magazines, featured on CBS News — being utilized by thousands of hard-core cyclists, including 25 contiguous victories in USTS triathlons and being utilized in setting still-standing bicycle world speed records by John Howard.  Since the introduction of CycleBinding, millions of clipless pedals are utilized, every day, world-wide.

    Howell Product Development principal, Rick Howell, as a 'turn-key consultant' developed, re-branded and market-launched the first successful high-tech snowshoes for Tubbs.  Sales exploded — expanding the total snowshoe market 50-times its size — while Tubbs captured an 85% market-share.   Over the past 20 years, Tubbs snowshoes have remained #1-selling, world-wide. 

 

Brand Development.

Howell Product Development provides personalized brand development:

*   Writes grants and business plans to source funding.

*   Conducts grass-roots market research to uncover latent subconscious demand.

*   Integrates funding, market-research, brand-strategy and engineering management to create hot-selling, large-margin, utility-patented, high-end sports products that are simple, durable, light, conforming to international standards, easy to manufacture in volume, with large margins — and with hot-buttons that are simple, focused, proprietary, and which offer direct-answers to latent subconscious consumer demand.  

*   Conducts the introductory market launch — based on unified market research.

*   Refines the marketing objectives, strategy, and tactics that send the brand into orbit.

 

Howell Product Development operates with a simple proprietary formula to develop brands that become large revenue producers.

 

Value-Added.

    Winning brands developed by Howell Product Development generate decisive 'innovation premiums' that transform (sometimes exponentially) the gap between the enterprise's book-value and its trading-value — converting intangible assets to become the prime factor in the enterprise's exit valuation and exit multiple.

 

To obtain #1 results

Please contact Rick Howell by calling 1.802.793.4849.  Now.

 

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