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Howell Product Development. Personal-Service to Brand Winning High-End Sports Products. #1 Results.
Howell Product Development provides personal-service by Rick Howell to develop, brand and re-brand high-end sports products to become winning revenue producers that generate maximum innovation-premiums. Does history repeat? Starting way back in high school, Howell Product Development principal, Rick Howell, was part of a team that co-developed the #1-selling ski-binding in the world, the Salomon 555. Immediately after receiving an education in engineering management, Howell Product Development principal, Rick Howell, became the U.S. Product Manager for the U.S. distributor of Geze ski-binding company — that, at the time, had a low-rated product and a 2% U.S. brand share. The Geze home office in Stüttgart, Germany had a vision to expand. Over the next four years, Geze ski bindings became the #1-indpenedently-rated alpine ski-binding. Rick Howell then became the Marketing Manager for the U.S. distributor — and over the next four years, the U.S. market share for Geze ski-bindings rose to a profitable 20%.
Howell Product Development principal, Rick Howell, founded CycleBinding in 1982 — the world's 1st hands-off clipless bicycle pedal system. CycleBinding created the 'clipless' category — winning scores of independent product reviews, being utilized by thousands of hard-core cyclists and setting world-records by John Howard. Since the introduction of CycleBinding, millions of clipless pedals are utilized every day, world-wide. Howell Product Development principal, Rick Howell then founded Howell Design to develop, re-brand and launch the first successful high-tech snowshoes for Tubbs. Sales for Tubbs snowshoes exploded — expanding the total snowshoe market 50-times it size — while capturing an unprecedented 85% market-share. Over the past 20 years, Tubbs snowshoes have remained #1. Brand Development, Now. Today, Howell Product Development provides personal brand-development service to: * Write grants and business plans to source funding. * Conduct grass-roots market research to uncover latent customer-needs.
* Integrate funding, market-research, brand-strategy and engineering management to create hot-selling, large-margin, utility-patented, high-end sports products that are simple, durable, conforming to international standards, easy to manufacture — with minimal hot-buttons that are proprietary and that reflect latent consumer needs — together with the introductory market launch that sends the brand into orbit. * Howell Product Development operates with a proprietary formula to develop brands that become large revenue and margin producers.
Value-Added. Winning brands developed by Howell Product Development generate large 'innovation premiums' that greatly expand the positive gap between an enterprise's book-value and its trading-value — converting the intangible assets developed as an expense to become the prime valuation-factors for large exit metrics.
To obtain #1 results — contact Rick Howell at Howell Product Development, 1.802.793.4849.
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